OTD Fashion Brand
GraphicTherapy was approached by John Varvatos to create the Brand look for his New fashion Label OTD (On This Day) a multi-gender fashion for women, men and unisex OTD explores with juxtapositions of past and present—reinterpreting memorable fashion and pop-culture stories to feel instantly relevant. designed to be matched, mixed and revisioned, this dynamic assortment of inquisitive and instinctive pieces eschews collective trends in favor of personal style experiments. GraphicTherapy created the Core Logo, Lock Ups and Bespoke color system, together with Labelling/Packaging and Usuage system.