Love Rocks NYC
Love Rocks NYC is an annual Benefit Event now in its sixth Year. Produced by John Varvatos, Greg Williamson & Nicole Rechter for God’s Love We Deliver. GraphicTherapy was commissioned to refresh the brand inclusive of creating all new imaging and design throughout whole campaign for advertising, print, web, social media, merchandise and experiential live event content. We created a strong Icon that represented both Rock Music and Food, with the mantra of bringing Love, Meals, Rock & Roll. The premier events are held each year at the The Beacon Theatre, in New York City and have raised raised so far a staggering $20 million dollars. Delivering over 30 million meals to date. The sold-out show included performances by legends such as Keith Richards, Robert Plant, Mavis Staples Sheryl Crow, Hozier, Grace Potter, Marcus King to name a few. The mission of God’s Love We Deliver is to improve the health and well-being of men, women and children living with HIV/AIDS, cancer and other serious illnesses by alleviating hunger and malnutrition by preparing and delivering nutritious, high-quality meals to people. The logo/icon is a consistent while taking on other forms each year.