Love Rocks NYC is an annual Benefit Event now in its third Year. Produced by John Varvatos and Greg Williamson for God’s Love We Deliver. GraphicTherapy was commissioned to refresh the brand inclusive of creating all new imaging and design throughout whole campaign for advertising, print, web, social media, merchandise and experiential content. To co-inside with GLWD rebrand. The event was held at the The Beacon Theatre, in New York City and raised $2.3 million dollars. The sold-out show included performances by legends such as Robert Plant, Ann and Nancy Wilson of Heart, Sheryl Crow, Buddy Guy and Bernie Williams, along with Hozier, Grace Potter, Marcus King and Lukas Nelson. The mission of God’s Love We Deliver is to improve the health and well-being of men, women and children living with HIV/AIDS, cancer and other serious illnesses by alleviating hunger and malnutrition by preparing and delivering nutritious, high-quality meals to people .